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Break holiday sales records without breaking your site

Black Friday, Singles’ Day, Click Frenzy, Summer Sales. Shopping holidays are the backbone of online retail. You’ve devoted time, energy, and money into promotional plans for these big campaign days, and expectations are high.

Traffic is going to be massive, but exactly how big is always uncertain. You hope your web and mobile platforms are ready. But when the sale arrives, you become a victim of your own success. Get in control of website traffic before your next big sale with Queue-it's virtual waiting room.

Black Friday and Cyber Monday queue pages during traffic spikes

Your infrastructure is only as strong as its weakest link

Shoppers surge before the sales start
Shoppers surge before the sales start
3 dots connected in a circle
CDNs only minimize load on static pages
Tech stack scaling running into issues
Your whole tech stack can't autoscale
Payment gateway not accepting payment
Payment gateways collapse under load

If it fails, you could miss your holiday sales targets

91%
of enterprises report downtime costs exceeding $300,000 per hour

 

92%
of customers will abandon a brand they love after just two to three negative experiences

 

46%
of shoppers will stop shopping with a retailer if their app crashes on Black Friday

trophy on top of green blocks

Run successful seasonal sales, no matter the demand

Prevent early shoppers from crashing your site
Prevent early shoppers from crashing your site
Website bottlenecks with shield
Shield bottlenecks like payment gateways
Monitor your site 24/7 & queue only when needed
Monitor your site 24/7 & queue only when needed
Chart increasing from left to right
Increase conversion rates & capture sales
Hand holding positive reputation badge
Protect brand reputation
Numbered line behind a rope and stanchions
Provide a fair, branded customer experience

Watch how Queue-it's virtual waiting room works

How does Queue-it work video
How does Queue-it work video

The amount of online traffic that we handle during Black Friday can be 15-20 times higher than normal. We were able to control traffic, making sure that every user could order as fast as they can expect from us. Because there was a queue, we saw an enormous increase in conversion rates. People think, "Now that I'm on the site, I really need to buy something."

Joost van der Veer, CEO, Winkelstraat.nl

Since implementing Queue-it to our digital platforms, we can successfully hold our large-scale digital sales without the risk of failure. We can now use our development resources more efficiently to enhance the overall experience of the sale rather than control the traffic flows. The Queue-it integration was very simple, and the entire experience worked seamlessly with our native app. The consumer experience was uninterrupted from queue to checkout!

Laura Poatsy, Mobile Experience Supervisor, Lilly Pulitzer

Discover seasonal sales insights & success stories

Currys logo
Success story

Currys plc uses Queue-it to manage their million-strong Black Friday rush

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Blog

How to use scarcity marketing & product drops for Black Friday success

Black Friday guide
Resource

Black Friday guide: Hidden risks of web traffic overload

Confidently control web traffic on your next big sale

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