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Run high heat drops without getting burned

Whether you’re releasing new tech, a limited-edition sneaker, or a brand collaboration, your product drop or launch will create buzz.

But if you’re not prepared, traffic can easily overwhelm your site. Your shoppers can’t check out and flood social media with complaints. Your inventory database fails and you oversell limited-inventory products. Your site slows and then totally crashes. You become a victim of your own success.

Prevent website crashes and overselling during hyped product drops & launches and deliver the experience your customers deserve with Queue-it's virtual waiting room.

product drop in box

Product drops & launches can crash your site or app

Overloaded shopping cart
Visitor levels spike before the launch
Email notifications
Email blasts create massive traffic spikes
Bad bots
Bad bots add strain & snatch products
Tech stack scaling running into issues
Your whole tech stack can't autoscale
Inventory system overheating
Inventory systems fail & oversell
Payment gateway not accepting payment
3rd party payment gateways crash

Hurting your chances of a successful sale

of customers will leave a brand they love after just one bad experience

of consumers leave a site without buying if they encounter an error

of consumers trust a business less when they experience a website or app problem

Product drops

Deliver the product drop experience your customers deserve

Protect shopping cart
Stop early shoppers from crashing your site
Website bottlenecks with shield
Shield bottlenecks like payment gateways
Inventory system in sync
Protect inventory systems & prevent overselling
Block bad bots
Block bad bots from snapping up product
Numbered line behind a rope and stanchions
Ensure fairness with a live raffle or FIFO queue
Hand holding positive reputation badge
Protect your business’s reputation

Watch how Queue-it's virtual waiting room works

How does Queue-it work video
How does Queue-it work video
Marbles on red carpet

Reward loyal customers with exclusive & early drop access

Use an invite-only waiting room to deliver a smooth, fair, and exclusive drop experience. Visitors access the invite-only waiting room using links with unique identifiers, letting you validate all traffic accessing your sale or registration to prevent bots and reward loyal customers with special access.

"The huge server infrastructure mess was something we did not want to continue with. Nobody builds a website to handle hundreds of thousands of people just for a limited amount of time. Queue-it is a great solution that saves the day and it works flawlessly. Queue-it made everything more pleasant for the customer experience and the social media complaints disappeared."

Robert Williams, Digital Manager

Robert Williams, Digital Manager, SNIPES

"Queue-it is a game-changer in terms of what it helps us accomplish (launching massive traffic events with zero disruption or confusion in the *branded* user experience) ... it speaks for itself."

Alex Wakim, Director of Operations and Business Development

Liveglam Alex Wakim

Discover product drop insights & success stories

Snipes logo

Success Story

How SNIPES manages massive traffic for hyped sneaker drops

Read more

green envelope invites


Reward VIP customers with exclusive, invite-only sales & drops

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Product drop products


Product Drops: 8 strategies, 5 benefits & 20+ examples

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Cover a crucial step in your product drop plan