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How the Royal Danish Theatre manages massive demand for new performances

Royal Danish Theatre on green background

Det Kongelige Teater, or the Royal Danish Theatre is Denmark’s national performing arts institute, hosting events such as operatic, ballet, and musical performances.


The Royal Danish Theatre usually draws mass attention when a new season’s performance are announced on its website and when subscription sales open up. The theatre was looking for a solution to prevent slowdowns or failures during these surges to their booking pages.



The venue decided to use Queue-it to protect its site during peak periods. When popular sales were launched, visitors were directed to Queue-it's virtual waiting room, which held the excess visitors until the theatre’s own site capacity opens up. While visitors waited, they were informed about their place in line and wait time through the communication pane, and were able to make purchases when they got through to the theatre’s website. When the site could sufficiently handle the number of visitors, visitors didn’t see the waiting room page, and were passed directly on to the page they wanted to visit.



Using Queue-it's virtual waiting room, its communication pane, and 24/7 visitor peak protection, the Royal Danish Theatre was able to provide arts & culture enthusiasts with the best possible user experience when visiting

"With Queue-it we were able to apply an insurance policy against failure at a time when we have previously experienced user related load challenges during the massive traffic peaks our season launch typically initiates."

Peter B. Schaufuss, Head of Electronic Media, The Royal Danish Theatre


About The Royal Danish Theatre

The Royal Danish Theatre has been at the center of Danish cultural events since 1748. Originally designated as the King’s theatre, it is now a publicly-held institute hosting numerous performance art productions.


Try Queue-it for yourself