As an online retailer, you are probably already aware of the lost revenue and customer frustration associated with the experience of a slow or unavailable webshop. To make matters even worse, this often happens during peak times such as a Holiday sale of a particularly attractive campaign.
Queue-it is a virtual queue system (or waiting room, if you like), which may be implemented to prevent slow-downs or crashes on your webshop during massive end-user peaks. The business consequences are serious, and include:
- Customer frustration
- Lost revenue
- Lost customers
- Negative online exposure
Research shows that poor performance during peak times directly impact business results:
- 78% went to a competitor’s site due to poor performance at peak times
After a poor experience…
- 88% are less likely to return to a website
- 47% left with a negative perception of the company
- 42% discussed it either with friends or online
Queue-it can dramatically improve these numbers for your webshop!
By transferring excess users to the virtual queue system, the load on the back-end is limited to the actual capacity, allowing users and visitors to complete their transaction without failure. End-users are presented with a user-friendly queue page, which updates the queue status dynamically.
As soon as each user reaches his or her turn, they are automatically redirected to the page they intended to visit and are now able to complete their shopping without failure.
The queue system may be applied for specific high interest campaigns or as a general “insurance” of the webshop (or parts of it), monitoring user inflow 24/7 and activating the queue whenever the user inflow is exceeded.
Watch the Queue-it for retailers presentation from the IRX 2012 here.